MB-220 Microsoft Dynamics 365 for Marketing

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  • Místo konání

  • Region:
    Online
  • Adresa:
  • Termín

  • Doba trvání:
    5 dní
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Popis kurzu MB-220 Microsoft Dynamics 365 for Marketing

Popis kurzu

Marketing transformation, organization and growth starts here. With Dynamics 365 for Marketing, you can turn prospects into business relationships. Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes and make smarter decisions to maximize your marketing ROI.
This course will review the marketing application configuration needed to get started. It will also dive into lead creation, management and scoring. From there, the course will cover creating marketing forms and pages. Then learn how to break up leads and contacts through segmentation to help focus marketing efforts. Next, understand how to create email marketing messages using the advanced designer functionality. Then tie all the pieces together with the customer journey. Dynamics 365 for Marketing allows you to use customer journeys to create a model that helps you guide the members of a selected marketing segment through this process by using automated messaging, activity generation, interactive decision points, and more. Finally, learn how to view, understand and manage customer insights.
Learn all the settings and core functionality within Dynamics 365 for Marketing through custom demonstrations, check your knowledge questions and hands on learning labs.


This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.


At course completion


After completing this course, you will be able to:



  • Configure advanced setting

  • Manage marketing content, templates and integrations

  • Create and manage leads

  • Assess sales readiness through lead scoring models

  • Design and create marketing forms and pages

  • Create and manage segments, subscription centers, lists and double opt in

  • Design and create email messages

  • Set up and launch customer journeys

  • View, understand and mange customer insights


Marketing transformation, organization and growth starts here. With Dynamics 365 for Marketing, you can turn prospects into business relationships. Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes and make smarter decisions to maximize your marketing ROI.
This course will review the marketing application configuration needed to get started. It will also dive into lead creation, management and scoring. From there, the course will cover creating marketing forms and pages. Then learn how to break up leads and contacts through segmentation to help focus marketing efforts. Next, understand how to create email marketing messages using the advanced designer functionality. Then tie all the pieces together with the customer journey. Dynamics 365 for Marketing allows you to use customer journeys to create a model that helps you guide the members of a selected marketing segment through this process by using automated messaging, activity generation, interactive decision points, and more. Finally, learn how to view, understand and manage customer insights.
Learn all the settings and core functionality within Dynamics 365 for Marketing through custom demonstrations, check your knowledge questions and hands on learning labs.


This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.


At course completion


After completing this course, you will be able to:



  • Configure advanced setting

  • Manage marketing content, templates and integrations

  • Create and manage leads

  • Assess sales readiness through lead scoring models

  • Design and create marketing forms and pages

  • Create and manage segments, subscription centers, lists and double opt in

  • Design and create email messages

  • Set up and launch customer journeys

  • View, understand and mange customer insights

Určeno pro

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.

Obsah kurzu

Course MB-220T01-A: Configure settings and core functionality in Dynamics 365 for Marketing


Course Outline


Module 1: Marketing Application ConfigurationIn this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.


Lessons



  • Configure advanced settings

  • Manage marketing content and templates

  • Manage LinkedIn and Power BI integrations


After completing this module, you will be able to:


  • Configure advanced settings such as organization, business management, content, marketing and event settings

  • Manage marketing content and templates



Module 2: LeadsThis module will review how to create, manage and score leads.


Lessons



  • Create and manage leads

  • Assess Sales Readiness


After completing this module, you will be able to:


  • Create and manage leads

  • Synchronize leads from LinkedIn

  • Assess sales readiness using lead scoring modelsl


Module 3: Marketing Forms and PagesThis module will cover how to create marketing forms and pages.


Lessons



  • Create marketing forms

  • Create marketing pages

  • Manage internet marketing


After completing this module, you will be able to:


  • Create marketing forms and embed them on marketing pages

  • Create a marketing page

  • Preview, validate and go live with a marketing page

  • Create marketing form and page templates


Module 4: Segments and ListsThis module will cover how to manage segments, subscription centers, lists and double opt-in.


After completing this module, you will be able to:


  • Configure static and dynamic segments

  • Create a subscription list

  • Set up a subscription center page

  • Set up and enable a double opt-in process


Module 5: Marketing EmailsThis module will cover how to create email messages in Dynamics 365 for Marketing.


Lessons



  • Create Email Message


After completing this module, you will be able to:


  • Create and design email messages

  • Preview, validate and go live with email messages

  • Save an email message as a template


Module 6: Customer JourneysThis module will review the customer journey creation process.


Lessons



  • Create customer journeys


After completing this module, you will be able to:


  • Create a customer journey from a template

  • Identify customer journey tiles and properties

  • Validate and go live with a customer journey

  • Create an account-based customer journey

  • Understand the marketing calendar features


Module 7: InsightsThis module will demonstrate how to view, understand and manage customer insights.


Lessons



  • Marketing insights

  • Customer insights

  • Marketing execution insights

  • Lead management insights

  • Internet marketing insights


After completing this module, you will be able to:


  • Locate insights

  • Understand marketing insights such as contact, segment, customer journey, marketing email, lead, lead scoring, marketing form, marketing page, website and redirect URL


Course MB-220T01-A: Configure settings and core functionality in Dynamics 365 for Marketing


Course Outline


Module 1: EventsIn this module you will learn how to manage event planning and execution in Dynamics 365 for Marketing.


Lessons



  • Manage event planning

  • Manage event execution


After completing this module, you will be able to:


  • Create in-person and webinar events

  • Set up event planning features such as sessions, speakers, event passes, waitlists, venues, and sponsors

  • Create and manage recurring events

  • Create custom registration fields

  • Create event outbound messaging

  • Set up and manage the event portal, registration and check-in functionality


Module 2: Voice of the CustomerIn this module you will review how to configure, design and distribute Voice of the Customer surveys in Dynamics 365 for Marketing.


Lessons



  • Create surveys


After completing this module, you will be able to:


  • Create a reusable survey theme

  • Create, design, preview and publish a survey

  • Learn how to distribute a survey through Dynamics 365 for Marketing channels

  • Clone, import, translate, close, stop or delete a survey


Module 3: ResultsIn the Results module, you will review marketing event and survey insights.


Lessons



  • Review event and survey results


After completing this module, you will be able to:


  • Utilize the event dashboard to assess the outcome of your events

  • View the results of your surveys

Předpoklady

An understanding of the basics of Dynamics 365 and knowledge of marketing principles, strategies and procedures

Studijní materiály

V angličtině
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